Friday, 8 March 2013

Timbaland, The Neptunes, Dr Dre...: Do The Music Industry Needs Them Anymore ?

By Marcia Alvin


During the early 2000's, the music industry, specifically the communities of hiphop and also rnb, resulted in the emergence of what we now call the "super music producers", accounting for chiefs: Dr. Dre, Timbaland, Rodney Jerkins or even The Neptunes.

What is considered to be a "super producer"? Okay, the finest description of their difference with a "simple" producer could take the demonstration of what we call a "supermodel" in fashion, that include Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know these well known models as well as anybody else and you can see them on almost all the catwalks. In short: safe values.

That was the same in the music industry: there had been "big" producers, safe values, that directed entirely the projects and also were desired by the most well known singers and also rappers. It had been really much safer for a record company to utilize a well-known music producer as opposed to a newcomer. The well-known producer furnished a various of rewarding singles, in principle. In consideration that at this time big producers sold cd.

But, the music business, since the beginning of the decade has totally changed. First, most people don't actually shop for disk anymore.

For that reason the record companies offer way less budget for a project. And clearly, record labels are no longer wishing to spend between $ 100 000 to $ 300 000 for one single beat, as was the situation throughout the time of the golden years of music producers. The cd do not sell and world wide web develops. To surmount illegal downloading of their artists, record companies develop or join with statutory download systems and try to impose their visibility in this online place, that has been running from their control for so long.

But the rise of the internet also has permitted the arising of countless anonymous producers as good as, if not more advantageous than, "Super Producers".

These valuable producers have paying attention to the evolution of the Internet, that has assisted those to sell their beats online. Which allows them to reach and work with performers on any nearby scale as well as an intercontinental one. A producer from Atlanta can now promote beats to any one in Japan. It is very now a lot easier for them to gain a really good reputation to get a career. For the artists, this makes a vast difference! They can buy beats online in their own home for their album, EP or mixtape for affordable prices; certainly not those practiced by the "super producers".

Record labels pay a particular interest on this new business. They buy beats online too. And right now we are able to see that some web producers are getting hired by majors.

The great time of super producers just like the epoch of super model disappears slowly and gradually, delivering way to this brand new market driven by producers who, quite often, do not have anything to envy to the "super producers".




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