This week's tip is centered on content creation for your Youtube channel. First, let's begin with some of the most popular sorts of videos that people put together on Youtube. You'll have Powerpoint or Keynote presentations, screencasts, stuff from Fiverr like animations, paper clipping and drawings and definitely, the most popular and that is presenting in front of the camera. As you now recognize the types of videos that you can put together, here's our 4-step formula to help you put together better videos for your business.
Step one is the Opener. This is the most crucial part of your video. Statistics show that most videos are closed from the first 5 seconds of them starting. So you'll want to do something that's able to capture the audience's focus right away. And this is what we call a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're likely to learn XYZ".
Step two is the Introduction. Now that's where you can put your marketing. If you have a great animated logo for your title, that would be amazing, you can utilize that. If you don't, you can be resourceful. You can hold up a piece of paper with your logo. In this portion of the introduction, what you need to do is give out stuff like your name, your company, the name of your TV show. So say for instance - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is centered on how to cut your grass the correct way."
Step three is the Body of your show. This is how you give all of the content that your viewers want. Plenty of keyword research in our previous video will help you decide what you wish this part to be about. Step four is the Call To Action. Every video must have a robust call to action at the end of it. There is no point creating videos just for the sake of making videos. We must have a purpose or a reason why you're producing this video. So at the end of each video, create sure you tell your viewers what it is you would like them to do. Whether it is to subscribe to your Youtube channel, to sign up to your opt-in list or to obtain a product or service that you have.
And lastly, the most significant rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes long, perfect. And now, let us get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Marketing, Body and Call To Action. V:5
Step one is the Opener. This is the most crucial part of your video. Statistics show that most videos are closed from the first 5 seconds of them starting. So you'll want to do something that's able to capture the audience's focus right away. And this is what we call a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're likely to learn XYZ".
Step two is the Introduction. Now that's where you can put your marketing. If you have a great animated logo for your title, that would be amazing, you can utilize that. If you don't, you can be resourceful. You can hold up a piece of paper with your logo. In this portion of the introduction, what you need to do is give out stuff like your name, your company, the name of your TV show. So say for instance - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is centered on how to cut your grass the correct way."
Step three is the Body of your show. This is how you give all of the content that your viewers want. Plenty of keyword research in our previous video will help you decide what you wish this part to be about. Step four is the Call To Action. Every video must have a robust call to action at the end of it. There is no point creating videos just for the sake of making videos. We must have a purpose or a reason why you're producing this video. So at the end of each video, create sure you tell your viewers what it is you would like them to do. Whether it is to subscribe to your Youtube channel, to sign up to your opt-in list or to obtain a product or service that you have.
And lastly, the most significant rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes long, perfect. And now, let us get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Marketing, Body and Call To Action. V:5
About the Author:
Learn how to make good Youtube videos using this simple 4-step formula. Visit Five Minute Video Marketing to boost your Youtube videos now!. Free reprint available from: What Are The Techniques On How To Make Good Youtube Videos?.
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